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ZEE Entertainment Enterprises substantial annual growth required the support of an efficient, automated treasury function. A bespoke end-to-end cash management solution provided by BNP Paribas has achieved accelerated capability around digitisation and sustainability.
Treasury and supply chain disruption caused by external factors is nothing new, but recent developments may be making it the new normal. Therefore, the ability to switch technology and supply chains to new locations/suppliers with the minimum of upheaval is becoming a business imperative. This applies not just to the physical supply chain but also the financial one that underpins it, which presents corporate treasuries with significant additional challenges.
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