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ZEE Entertainment Enterprises substantial annual growth required the support of an efficient, automated treasury function. A bespoke end-to-end cash management solution provided by BNP Paribas has achieved accelerated capability around digitisation and sustainability.
Finance and treasury departments must evolve. They need to navigate converging yet often apparently conflicting priorities. The convergence of treasury that new technology and techniques make possible is not only a prerequisite but also a launch pad for growth.
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