When Europe-wide retailer Kingfisher Group wanted to find a way for higher-spending customers of its Castorama and Brico Dépôt retail home-improvement outlets in France to pay for their goods, BNP Paribas responded with a unique instant Account-to-Account payments solution. Antoine Leclercq, Cash Manager, Castorama France, and Saïd Ouastani, Global Cash Management Relationship Manager, BNP Paribas, explain this shopping revolution.
Customers of two of France’s leading home improvement merchants, Castorama and Brico Dépôt, who undertake more involved domestic projects – such as kitchen or bathroom refits – often have high value baskets.
Cash Manager, Castorama France
While cards represent the predominant means of payment in these shops, customers who are working on those bigger projects often find that their credit limits are quickly reached. This is frustrating for the customer and for the shop.