Making Treasury Extraordinary: ZEE’s Superstar Transformation

To support annual growth of more than 20%, Zee Entertainment Enterprises (ZEE) needed a treasury function that was automated, efficient, and future-proofed. Here, Rohit Kumar Gupta, CFO, ZEE and Rupa Balsekar, Managing Director & Head Transaction Banking, BNP Paribas India, explain how a bespoke end-to-end cash management solution provided by the bank has transformed ZEE’s […]