Google Chooses Embat for AI-Focused Startup Program
Published: November 12, 2025
Embat, the AI-powered cash and treasury management platform, has been selected for the Google for Startups Gemini Founders Forum. The company is one of just 53 startups chosen from more than 1,000 global applicants to participate in the exclusive program at Google’s Mountain View headquarters this November.
The program will allow Embat to collaborate with Google DeepMind and Google Cloud AI experts to advance its autonomous financial intelligence platform, highlighting its innovative application of AI in corporate treasury operations and enterprise financial management.
"Google’s recognition reinforces our belief that AI has the power to transform treasury services - from a traditionally reactive, manual function into a proactive, strategic partner for the business," said Theo Wasserberg, Head of UK&I at Embat. "We're building AI that doesn't just automate tasks but augments human intelligence, allowing finance professionals to operate at a strategic level that wasn't possible before."
Unlike traditional rule-based automation, Embat's proprietary TellMe engine uses advanced AI and machine learning trained on data from over 250 finance teams to autonomously reconcile transactions, predict cash flows, and proactively flag liquidity risks. The platform's clients are already saving up to 75% of their time on reconciliation tasks while achieving greater than 90% forecasting accuracy.
The system represents a sophisticated application of multiple AI techniques, including large language models, reinforcement learning, and domain-specific neural networks. Its agentic architecture features distinct perception and cognitive layers - the perception layer continuously ingests real-time data from 15,000+ financial institutions and ERP systems, while the cognitive layer reasons about treasury scenarios, prioritises risks, and dynamically orchestrates solutions.
The announcement comes as Embat continues its expansion across European markets, with particularly strong growth in the UK, Ireland, DACH region, and Southern Europe, where demand for sophisticated yet accessible treasury technology is accelerating among scaling enterprises.