Jelena Tararyko to Lead Treasury 360° Brand

Published: September 24, 2025

With the four-fold growth of the Treasury 360° Nordic conference since 2022 – and the upcoming addition of a Europe edition to premier in Luxembourg in September 2026 – the organisation behind the event has recruited seven-year EuroFinance programming chief Jelena Tararyko as brand director.

Deepening the community connections, and reinforcing the relevance and delegate experience of the Treasury 360° conferences, will be at the core of Jelena Tararyko’s new role with Financial Media Group 360 AB – the Sweden-based company behind Treasury 360°. Developing the growing number of partnerships with Europe’s treasurer associations and media outlets will be on her agenda, too. And then, event sponsors will meet her in connection with the event planning. In all, her role sums up to fully managing the Treasury 360° brand. Still, from her own point of view, nothing beats the community dimension.

Jelena Tararyko, Brand Director, Treasury 360°

“To me, the personal connection-making is just natural. There are so many people I have helped find each other,” says Jelena Tararyko.

Treasury 360° Nordic 2026 runs in Gothenburg on 23 April. Treasury 360° Europe 2026 debuts in Luxembourg on 24 September, with collaboration partners including TMI, the European Association of Corporate Treasurers and many national treasurer associations. As per September 2025, the events respectively had around 300 and 90 treasurers already registered. Immediately on registration and admission, delegates can all see and communicate with each other on the event registration platform.