Serrala Appoints New CEO to Drive Further Global Growth


Serrala, a global financial automation and B2B payments software company, has appointed senior industry leader Hartmut Wagner as its new CEO. His appointment formally takes effect from August 15, 2022. The transition comes as part of the company’s mission to continue accelerating its ongoing global growth and innovation program, which has seen Serrala transformed from a regional to global player with over 100M USD ARR under current CEO Sven Lindemann’s leadership.

As the corporate payments industry rapidly evolves, financial service providers must modernise and prioritise the automation of their financial processes to achieve real time visibility of their financial data, while increasing liquidity, improving compliance and strengthening security. Wagner will draw on 25 years of global technology experience in business transformation to accelerate Serrala’s scalability and support this continually shifting landscape.

Wagner, previously CEO at Collenda, has also held senior leadership positions at Micro Focus, Hewlett Packard and Exact where he led the cloud business unit. Lindemann, Serrala’s CEO since 2011, will remain closely connected with the company as a significant minority shareholder and member of the Supervisory Board. He will facilitate the CEO transition while contributing further with his extensive expertise in product strategy as well as mergers and acquisitions.

Hartmut Wagner commented: “It is an exciting time to be joining Serrala as it paves the way for the future of finance globally. As a business committed to innovation and driven by a team of highly skilled experts, Serrala is well positioned to become the number one global trusted partner in financial services automation”.

Sven Lindemann added: “We have embarked on an exciting journey starting out as a family owned, pure cash and treasury solutions provider to become the innovative cloud and Software as a Service oriented organisation we are today. After building a successful company we now have a customer base that includes among the largest corporations worldwide.”

Stefan Margolis and Jonathan Boyes, partners at leading software investor Hg noted: “We have been delighted to work with Sven, who has been instrumental in growing and internationalising Serrala and transforming it into a global FinTech player. We welcome Hartmut’s in depth expertise in business transformation, his global mindset and deep understanding of finance automation technology. With this new appointment we will be further strengthening our leadership capability for the future growth and success of Serrala.”

Founded in 1984 and based in Hamburg, Germany, Serrala provides best in class finance automation and B2B payment solutions for the CFO office, integrating finance and treasury into one central ecosystem for corporate payments. With a strong presence across Europe, North America, the Middle East and Asia, Serrala’s software automates and optimises financial processes, creating more secure payment capabilities for enterprises of all sizes, and in any IT landscape. Serrala’s clients currently include two-thirds of all DAX 40 listed companies and over 100 of the S&P 500.

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