Co-Creation in Action: Treasury Evolution

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Think co-creation is just a buzzword? Then it’s time to think again. As Pierre Fersztand, Global Head of Cash Management, Trade & Payments, BNP Paribas, explains, value-adding solutions are being implemented as a result of BNP Paribas’ interactive workshops with clients.

Listen to this TreasuryCast episode to cut through the hype of co-creation and discover the reality of practical innovations that directly address treasury needs.

Featured on this episode

Photograph of Eleanor Hill
Host
Eleanor Hill
Editorial Consultant, Treasury Management International (TMI)
Photograph of Pierre Fersztand
Speaker
Pierre Fersztand
Global Head of Cash Management, Payments, Trade Solutions & Factoring, BNP Paribas

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