Making Treasury Extraordinary: ZEE’s Superstar Transformation

To support annual growth of more than 20%, Zee Entertainment Enterprises (ZEE) needed a treasury function that was automated, efficient, and future-proofed. Here, Rohit Kumar Gupta, CFO, ZEE and Rupa Balsekar, Managing Director & Head Transaction Banking, BNP Paribas India, explain how a bespoke end-to-end cash management solution provided by the bank has transformed ZEE’s […]

Treasury Transformation: Achieving Operational and Financial Efficiency

Endemol Shine Group, a leading media company that produces and distributes multi-platform entertainment content, wanted to invest in new, longer-term projects to meet growing audience demand. But as a highly leveraged organisation, the company needed to self-fund these ventures. Treasury therefore embarked on a challenging but rewarding transformation journey to improve internal workflows and make […]