After the Ballots
How the ‘year of elections’ reshaped treasury priorities
Published: September 02, 2011
Given today’s turbulent global economy, external directors increasingly ask executives to demonstrate the company’s ability to remain viable and liquid. The renewed ‘call to action’ is largely driven by a strong deterioration in global markets fuelling significant funding cost increases and unprecedented investment and capital losses.
While leading companies have successfully managed liquidity in prosperous times, the current market compels management and directors to take a fresh look at liquidity risk management practices – in particular continued access to credit markets, key cash flow assumptions, what-if analysis, and contingency planning.
Liquidity management is a concept broadly describing a company’s ability to meet financial obligations through cash flow1, funding activities, and capital management. Liquidity management can be challenging as it is impacted by revenue and cost generating activities, capital and dividend plans, and tax strategies. Additionally, it is closely linked to broader market, credit and general business risks.
Given the sheer volume and magnitude of organisational failures experienced in 2008 and 2009, liquidity management has become a frequent agenda item at leading board and Audit Committee meetings. While each company is unique, board requests have typically focused on renewed liquidity transparency and governance. In addition the amendments to the Companies Act require the board to consider these aspects.
Liquidity transparency
Despite a significant increase in corporate risk management capabilities over the last decade, directors have had less exposure to liquidity risks when compared to other prominent exposure categories (e.g., market, credit, compliance, regulatory, etc.). While this was partly due to a history of economic prosperity, directors now expect more frequent liquidity updates and greater visibility into key cash and liquidity measures.
For example, many boards now require management to provide quarterly or more frequent liquidity updates, often with rolling base case cash forecasts and stress scenarios covering depressed market and operational conditions and credit facilities. Leading companies typically establish formal liquidity thresholds, contingency plans and internal accountabilities – all of which assist management and directors to gain visibility and evaluate liquidity risk. Each topic is described in greater detail below:
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Liquidity governance
A key aspect of any liquidity management programme is prudent oversight and formal policy documentation. Recent liquidity issues have prompted many companies to create or update corporate liquidity policies to provide additional clarity regarding corporate objectives, accountabilities, and controls. Liquidity policies typically address definitions and scope – key reports, timing and distribution guidelines – thresholds, limits, and contingency plans.
In addition to policies, many companies provide directors with supporting analysis evidencing liquidity program completeness, reasonableness and control effectiveness. Examples include downside risk back testing results (e.g., plot actual cash flows against ‘worst case’ estimates to support stress test integrity), cash and credit concentrations (e.g., the degree to which a company is exposed to an individual bank or credit provider failure), significant cash forecasting variance analysis, and general liquidity policy compliance.
Finally, some companies are taking aggressive steps to assess liquidity risk and protect capital through the following short-term actions: drawing against credit lines to test and confirm availability, expanding credit facilities through new and diversified service providers, taking initiatives to reduce working capital needs, deferring capital expenses and strategic acquisitions, re-negotiating debt covenants, restructuring service provider and lease contracts, and, often as a final resort, reducing headcount.
There may be no larger risk to any organisation than its ability to accurately forecast cash and maintain suitable liquidity. Yet many executives would likely agree that liquidity risk management practices, with the exception of one-off measures driven by current conditions, often lack one or more of the following key components: sufficient transparency at the executive management and board levels; formality and rigor with respect to protocols and key organisational assumptions; sophisticated tools and analytics commensurate with stated exposures; and clear organisational accountability.
As board members and management aggressively work to ensure that their organisations remain competitive, parallel efforts should be taken to evaluate and enhance liquidity risk transparency and governance. Sustained and focused efforts towards both goals can result in significant improvement to cash flow and increased shareholder value, as well as improved coordination between business units, finance, executive management and the board. Simply put, liquidity risk is an issue boards cannot afford to ignore.
Jim Negus leads KPMG LLP’s Financial Risk Management practice in the Western region of the USA and can be reached at [email protected].

Notes
1 Cash flow for purposes of liquidity management generally includes cash items (e.g., free cash flow, taxes, planned retained earnings and dividends, pension payments, etc.) along with adjustments for non-cash items (e.g., amortisation, depreciation, etc.)
2 Refer to Value-at-Risk and Basel guidance for industry applied ‘worst and stressed case’ definition input. Special consideration should be given to the stress test and applicability in current markets. See back test comment later in document.
3 See US Treasury Financial Stability Plan (FSP) stress test metrics and general guidance.
4 Downgrade risk refers to an adverse rating agency activity resulting in increased funding costs and collateral requirements. For example, a non-financial short-term commercial paper issuer (30 days) downgraded from AA to A2P2 in December 2008 would have recognised a 1500% increased in related funding costs–from .3% to 5.3%. Rate spreads subsequently narrowed following December 2008.