- Juliana Kitching
- Finance Director, WED2B
- Tom Alford
- Deputy Editor, Treasury Management International
WED2B’s Finance Team Keeping Cash High on the Business Agenda
The role of cash for an SME is not markedly different to that of a large company, but arguably there is more pressure to get the numbers right. Juliana Kitching, Finance Director, WED2B, the UK’s largest bridalwear retailer, shares her insights and experiences of financial leadership across a range of businesses, offering some tips for success.
Since launching in 2009, UK-based bridal wear designer and retailer WED2B has opened 59 stores across the UK, Ireland, Belgium, the Netherlands and Germany. The company is therefore well aware that building a business can be cash intensive and that what is needed is robust data, solid reporting, precise calculation methods, and strong cash flow planning. It also recognises the importance of a cash culture.
The organisation has found that progress along these lines can be greatly enhanced when deploying a single platform capable of aggregating, analysing, and reporting all of its financial data. To this end, TMI Innovation Lab entry, Agicap is becoming a fixture in WED2B’s active growth plans to enhance its current cash flow modelling.
