Supporting Business Success in Africa

Published: September 24, 2012

Supporting Business Success in Africa
David Armstrong
Finance Director, Lonrho Plc

by David Armstrong, Finance Director, Lonrho Plc

Lonrho has been operating and developing projects in the African continent for over 100 years and has historically been a worldwide conglomerate. In December 2005, David Lenigas was appointed as CEO, supported by existing and new institutional shareholders to re-establish Lonrho’s presence in Africa. Today, Lonrho is dedicated solely to investing and building businesses in Africa to help facilitate the development of the continent. Africa is developing as one of the strongest global emerging markets with its growth primarily driven by the expanding mineral, oil and agriculture sectors, and a significant internal economy being generated by a population approaching one billion people.

Lonrho operates in five industry sectors; Infrastructure, Transport, Agribusiness, Hotels and Support Services, of which Agribusiness comprises 60-70% of the company’s activities. Sixty per cent of Africa’s terrain is arable land, but only 10% of this is productive so far. By 2050, the world’s population will be unable to be fed without Africa (source: Agrimonde) placing the continent at the heart of the world’s food security strategy. Lonrho’s vital industries form some of the building blocks and foundations required for successful economic growth and sustainability, to allow Africa to take the place to which it is entitled on the world stage.

In this article, David Armstrong, Finance Director, Lonrho Plc, shares his experiences derived from many years of supporting successful growth in Africa.

Treasury organisation

Our group treasury is based in London, UK, and is responsible for defining strategy and negotiating bank facilities over a certain size. Treasury also proactively monitor the group’s current and forecasted cash and risk positions. Each business unit takes responsibility for execution, but as they do not necessarily have specialist treasury skills in place, local finance teams rely on treasury for advice and expertise. Bearing in mind the diversity that exists across every country in Africa, maintaining a local presence and expertise is invaluable to our business, so the combination of central oversight and local execution is a successful business model for us.

Treasury priorities

It is often assumed that cash management would be a particularly complex task when operating in Africa. In fact, it is not as difficult to transfer cash across borders as it may appear, as long as you understand the requirements in each market in detail. In most cases, we move cash using cross-border transfers. Some pooling is possible in southern Africa, but there are some onshore restrictions.

A more significant issue than cash management is currency risk management. With multiple currencies, some of which are very difficult to hedge, currency risk management is a major priority for Lonrho. The way we address this currently is to conduct as much of our business in USD as possible, both for purchases and sales. This is often positive for our customers and suppliers too. We aim to generate only enough income in ZAR to cover our costs, and we apply the same principle to other currencies as far as possible. Consequently, our approach is to do smarter business, and therefore reduce currency risk, rather than to try to find complex means of hedging.[[[PAGE]]]

To support both our cash and risk management strategies, we are starting to establish an offshore treasury centre in Mauritius. This will enable us to pool USD more efficiently, and support our hedging programme. This is an approach taken quite frequently amongst multinational companies operating in Africa, some of whom outsource to a third party, whereas others manage the offshore business themselves.

Banking relationships

We have worked with Barclays for many years, including throughout the period of Lonrho’s restructuring in 2005-6. The partnership continues to prove invaluable as our business grows across the African continent. Not only is Barclays our house bank in the UK, but its subsidiary ABSA supports our growing business in southern Africa. Barclays and its network of partner banks also maintain close relationships with our operating companies, such as in Mozambique, which is our second biggest country in revenue terms. Due to the diversity and embryonic nature of economic growth in parts of Africa, no single bank yet has complete coverage in Africa, so we work with a panel of banks; however, we find that Barclays is always collaborative in the way that it works with other banks, innovative in proposing solutions to meet our needs, and brings considerable technical expertise.

One challenge when working with multiple banks is gaining timely and complete visibility across all of our bank accounts. A large proportion of account balances are reported through Barclays’ electronic banking system, but in some cases we need to rely on information provided by our operating companies in order to construct daily or weekly cash positions. We currently collate our treasury positions in spreadsheets, although we are considering implementing a treasury management system in the future.

Sharing experiences

Based on my experiences of managing cash, treasury and risk management in Africa, the most important advice I can give is to invest time and resources in researching each market closely. Banking partners are a valuable source of help and advice, whether a regional bank such as Barclays or local banks as appropriate. Once you have gained a thorough understanding of the tax, fiscal and regulatory environment, it is important to follow local processes and conventions precisely, as opposed to assuming that an alternative way will be more efficient, or that a short-cut will yield the same results. Africa is a diverse and dynamic continent, in which rules are changing quickly, so it is important to maintain a regular dialogue with your banks, and keep up to date with new developments.

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Article Last Updated: May 07, 2024

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