Published: August 01, 2010
Every year, Greenwich Associates interviews senior financial executives at the largest Asian companies about their banking relationships. These executives are asked to name the banks they use in overall corporate banking, cash management and capital markets advisory services, to quantify the share of their business allocated to each bank and to rate these banks according to a series of important criteria. Banks that receive the largest number of citations/market share are named Greenwich Share Leaders. Banks receiving quality ratings that exceed those awarded to competitors by a statistically significant margin are named Greenwich Quality Leaders.
Note: Based on 561 respondents for Asian Large Corporate Banking, 826 for Asian Cash Management and 132 for Asian Debt Capital Markets. Share Leaders are based on top 5 banks including ties. Source: 2010 Asian Large Corporate Banking Study [[[PAGE]]]
Note: Based on 561 respondents for Asian Large Corporate Banks, 826 for Asian Cash Management and 132 for Asian debt Capital Markets. Quality Leaders cited in alphabetical order including ties. Source: 2010 Asian Large Corporate Banking Study
How Thought Leadership Can Reduce the Cost of Sales by Patrik Havander, Havander & Partners A focused attention on the costs incurred by the global sales and marketing processes is becoming increasingly important for corporate banks and their transaction banking departments. While the client/bank relationship remains vital, research has shown that in fact relationship selling […]
