Yuval Atsmon

and Max Magni, McKinsey,

Articles

Meet the Chinese Consumer of 2020

Meet the Chinese Consumer of 2020 Evolving economic profiles will continue to be the most important trend shaping the market. by Yuval Atsmon and Max Magni, McKinsey Most large consumer-facing companies realize that they will need China to power their growth in the next decade. But to keep pace, these...