For many people, the online marketplace concept begins and ends with retail giants such as Amazon or a mention of the sharing economy. But there is a lot more to digital commerce in the 21st century. A marketplace is not just for B2C retailers, or for selling a huge and disparate range of goods or services. In fact, there are many complex ideas that underpin this new digital business model, which can be applied to many different sectors, including the B2B arena.
The aim of this whitepaper is to help treasurers with the key requirements around the creation and support of digital marketplaces.
The core elements of the marketplace concept will be explored, explaining the why, where, and how of this emerging business model. We hope you find this paper interesting and insightful.
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