Citi Launches CitiDirect BESM Tablet App for iPad



App provides easy access to actionable data for improved efficiencies and productivity


Barcelona – Citi’s Treasury and Trade Solutions (TTS) launches CitiDirect BESM Tablet, a new app for iPad providing visibility into important transactional and financial information, supporting decision-making and business management for treasury and finance executives.  Designed exclusively for CitiDirect BE users, CitiDirect BE Tablet provides flexibility and control to access critical information in just a few taps. CitiDirect BE Tablet is available for free from the App Store.


CitiDirect BE Tablet gives clients finger-tip access to mission-critical financial information allowing them to easily monitor and stay abreast of business developments, through a compelling iPad-optimized experience.   Treasury and finance executives can use CitiDirect BE Tablet to check their company’s global cash position and action on their payments activity globally.  With a few taps, they can drill down onto a map or a graph to see the resulting balances and then subsequently confirm the execution of the company’s financial strategy.


Naveed Sultan, Global Head of TTS at Citi said, “This new offering illustrates Citi’s continued commitment to become the world’s digital bank and to develop a full digitally enabled tool set to meet the needs of our clients. This service was developed specifically for our clients who require timely data and information to drive their business in an increasingly fast paced operating environment. CitiDirect BE Tablet continues the evolution of CitiDirect BE from CitiDirect® Online Banking and follows the successful launch of CitiDirect BESM Mobile in 2011.”


“It was important for us to offer a solution that is tailored for tablets, designed to fulfill the liquidity and payment needs of our clients.  CitiDirect BE Tablet provides an interactive client experience while addressing the needs of our client base,” added Hubert JP Jolly, Head of Channel and Enterprise Services at Citi.


Developed by the TTS team, including the Citi Innovation Lab Dublin, the new service brings core functionality available on the CitiDirect BE platform directly to clients’ iPads.  It provides a compelling user experience with visibility into information needed to make important decisions globally. 


With CitiDirect BE Tablet, clients can:

  • Use features and discovery tools to customize data views to support strategic decision-making.
  • Translate data into global business intelligence with just a few taps.  View data globally, by region or country; and filter by currency, amount and country in chart or map views.
  • Authorize, release and repair payments anytime and everywhere


CitiDirect BE Tablet is currently available in English and is live in 23 countries around the world including Argentina, Australia, Brazil, Canada, China, Columbia, Dominican Republic, Ecuador, France, India, Indonesia, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Puerto Rico, Romania, Spain, Tanzania, United States and the United Kingdom.   CitiDirect BE Tablet will be updated with additional languages and rolled-out globally throughout the remainder of the year.  It is expected to be available on AndroidTM devices early 2014 and additional platforms thereafter.

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