Treasury Management Internation Logo

Citi: UAE Gateway to Africa for Multinational Business

  • Dubai Seminar Explores Citi’s Unparalleled Africa Capabilities
  • In line with Dubai’s Vision to Serve as Hub for Africa Business Development

Dubai Citi Treasury and Trade Solutions (TTS), the leading provider of cash management and trade services in the region, recently hosted a client seminar titled: ‘The Middle East – Africa Expanding Corridor: Understanding the Potential and Capitalizing on the Growth’ focussing on Citi’s unique footprint and transaction services capabilities across the Middle East and Africa.

Held at the Palace Hotel in Dubai, the client seminar featured a number of multinational clients as well as local companies expanding in the region through regional headquarters in Dubai. Citi speakers provided an economic update on the African continent and presented the bank’s comprehensive Trade and Transaction Services capabilities including Trade Services, Treasury, FX and Cash Management.

“We are noticing the rising trend of multinational corporations setting up in the United Arab Emirates to manage their business across the Middle East, Africa and beyond,” said Emre Karter, TTS Regional Head for Middle East, North Africa, Turkey and Pakistan. “This seminar mirrors Dubai’s vision to serve as hub for Africa by helping our clients to execute their Africa strategy, and putting Citi’s Middle East & Africa network along with UAE hub capabilities at their service as they embark on an expansion path.”

TTS has an extensive footprint in the Middle East & Africa with a presence in 23 countries managed out of two regional hubs: UAE Hub supporting the Middle East, North Africa, Pakistan & Turkey, and South Africa Hub serving Sub Saharan Africa. Citi’s network serves more than 1,500 multinational clients across the wider Middle East and Africa region, and offers a wide range of transaction services, treasury, corporate finance, investment banking and research capabilities. Citi also has a network of trusted partner banks to support clients in non-presence countries, delivering turnkey cash management solutions.

In 2014, Citi launched the Middle East chapter of its Shared Service Centre for clients in UAE centralizing regional functions out of Dubai, while most recently, the bank created a Regional Relationship Management Unit serving as a single point of contact and gateway for its clients in the Middle East, Africa and beyond.

“We continue to multiply our efforts to support multinational corporations with regional headquarters in the UAE as our clients look to participate in the African growth story” said Peter Crawley, Citi’s Treasury and Trade Solutions Head for Sub-Saharan Africa. “With our African presence in 15 countries, which account for around 77% of Africa’s economic activity, spanning all four diverse sub-regions, we are uniquely placed to help our clients grow”

As a testament to its transaction capabilities across the Middle East and Africa, Citi was recently recognized as the Best Bank in Cash and Liquidity Management for the Middle East & North Africa and Best Bank for Cash & Liquidity Management in Sub-Saharan Africa by Treasury Management International Awards for Innovation and Excellence.

Most recent episodes

Trends in RFPs and RFIs: What Treasurers Want

Eleanor Hill (TMI) invites Dick Oskam and Bert Van Drie (ING) into the TreasuryCast hotseat to find out what trends treasurers want to see emerge from the Request for Proposal (RFP) and Request for Information (RFI)...


Creating a Connected Financial Office

When data flows are connected, it’s so much easier to make quick and accurate decisions. This is the principle behind the notion of the connected financial office. In this podcast, Gareth Priest (Bottomline Technologies) provides informed advice on how...


Journeys to Treasury: Managing Changing Perspectives

For this special edition of TreasuryCast, we showcase the results of the Journeys to Treasury 2021-22 report. Here, Jan Dirk van Beusekom (BNP Paribas) and Christian Mnich (SAP) offer Eleanor Hill (TMI) an informed view...


Cybersecurity for Treasurers

Cybercrime and fraud is on the rise and new attack vectors are emerging with alarming frequency. In this podcast, Nicolas Trimbour (BNP Paribas) and Laurent Sarrat (Sis ID) provide an overview of the latest tools and best practices treasurers should be employing...


A New Treasury Ecosystem: Open Banking, APIs, and BaaS

For this special edition of TreasuryCast, Eleanor Hill invites Peter Claus-Landi (GE) and Jared Smith (HSBC) to cover how key API-centric developments are changing the treasury landscape. With APIs significantly...


Using Data as the Corner for Finance Transformation

Many organisations face challenges in managing spend, payments, and cash effectively due to siloed processes and datasets across multiple departments. In this podcast, Ulrika Haug (Coupa) and Kim Estes (The Knot...


Realising Treasury’s True Value – A Strategy for Change

Join John Meehan (Froneri) to hear how Froneri utilised a year of no acquisitions and no meetings to implement a total transformation project through implementation of a TMS, unlocking the true value of his corporate...


Lessons from Innospec on Building a Strong Cash Culture

Without ready access to the key metrics of cash forecasting, Andrew Hawes (Innospec) knew the business could do little more than react to events. But without the collaboration of key stakeholders too, he knew that...


How to Make Your TMS the Ultimate Investment Tool

The right TMS can be a huge asset to treasury. But these one-stop shops often fall short when it comes to short term investment workflows. In this podcast, Ed Lopez, James Griffin (Calastone), Jeannot Jonas (Carrier...