Commoditisation Leading to a Shift in the Asian Corporate Banking Competitive Landscape

Published 

Stamford, CT – Macroeconomic volatility in Asia could actually be working to the advantage of the world’s biggest corporate banks. In times of market dislocation and stress, corporate executives are eager to rely on the expertise, capabilities and deep balance sheets of banks with networks that span not only the region, but the world.

Although competition in Asian corporate banking appears to be heating up, global banks still have some important advantages over regional and local players. Large Asian companies have always relied on global banks for expertise and reach into western markets, but as the U.S.-China trade war and other developments cause disruptions, more companies are looking for advice and assistance within and across the Asian region itself.

In that capacity, the “global locals” of Citi, HSBC and Standard Chartered Bank often are best positioned to deliver. But the other global banks are also benefiting from their ability to provide advice and support across a variety of Asian countries—including funding support.

“In the face macro changes and shifting supply chains, it makes sense for large Asian companies to turn to banks that span multiple Asian countries and with deep expertise in transaction banking and other key areas,” says Greenwich Associates Head of Asia Pacific & Middle East Gaurav Arora.

Despite any shifts in the competitive landscape, the list of 2020 Greenwich Share Leaders in Asian Corporate Banking is still topped by the global locals that have traditionally dominated this market.

HSBC, which scores first in terms of market penetration, appears to be pivoting to an even greater strategic focus on Asia that is already paying off. Greenwich Associates expects that momentum to spread as the bank looks to diversify its franchise in the region by reducing its business concentration in Hong Kong and generating more revenues elsewhere in Asia.

Citi, which is tied for second with Standard Chartered, remains perhaps the region’s top bank when it comes to digital innovation, design and product capabilities in the critical world of cash management—a fact that helped it cement its leading position in that business in 2020. ANZ Bank continued its progress as a key “Asia network” bank for Western multinationals and Asian corporates, retaining the crown of Greenwich Quality Leader. And while BNP Paribas is well-recognised for the strength of its trade and structured finance franchise, the bank has also stepped into the Top-5 space as a credible large corporate banking and cash management provider in Asia.

One bank to watch in the year to come is DBS Bank, which ranks fourth in market penetration but has generated significant momentum of its own, largely due to its big investments in technology. DBS Bank is building a strong suite of digital capabilities and is being recognised more and more often by Asian corporates for innovation and creativity.

Click here for the full list of 2020 Greenwich Share, Quality and Excellence Leaders in Asian Large Corporate Banking and Cash Management.

Most recent episodes

Advantage Treasury

Eleanor Hill is joined in the virtual TreasuryCast studio by Nicolas Cailly and Philippe Penichou (Societe Generale) to look at treasury trend predictions for the remainder of 2022, with a particular focus on virtual accounts. In this deep dive into current and future treasury priorities, our guests consider...

24:22

40th Annual New York Cash Exchange: What Can Treasurers Expect?

Ahead of the 40th annual New York Cash Exchange, two of TMANY’s distinguished board members, David Miller and Timothy T. Hesler, CTP, provide TMI CEO, Robin Page, with a quickfire rundown of what attendees can expect from this year’s conference. Our guests share their aspirations for the event,...

09:58

Expectation-Beating Inflation Prints Ratchet Up Pressure on Monetary Policy

Welcome to the third edition of Liquidity Link Live, your exclusive market analysis provided by Northern Trust Asset Management, one of the world’s largest cash managers. Tune in each month to discover the very latest insights on the UK, Eurozone and US markets. This edition was recorded on the 9th May...

04:48

Making the Sustainable Transition: A Roadmap to ESG in Treasury

Over the last 18 months, Societe Generale has experienced a steady increase in requests from their corporate clients to integrate ESG features in treasury management.  Louis-David Rouyer, Philippe Pougeard, and Emmanuelle Petelle (Societe Generale) provide TMI’s Eleanor Hill with a whistlestop run...

22:24

Lift Off for Fed Rate Rises

Welcome to the latest edition of Liquidity Link Live, your exclusive market analysis provided by Northern Trust Asset Management, one of the world’s largest cash managers. Tune in each month to discover the very latest insights on the UK, Eurozone and US markets. This edition was recorded on the 5th of...

04:58

Treasury in 2022 and Beyond

Industry experts Bob Stark (Kyriba) and Sebastian di Paola (PwC) join TMI’s Editor, Eleanor Hill, to explore the very latest treasury trends – and to discuss how smart treasurers can get ahead of the game by ...

43:21

How BearingPoint Harnessed Data-Driven Forecasting with CashAnalytics and SAP

Listen back to our recent forecasting masterclass, where Group Treasurer Eveline Stam, and Conor Deegan (CashAnalytics) provided TMI’s Eleanor Hill with a comprehensive overview of how consultancy firm BearingPoint achieved company-wide cash forecasting nirvana by combining specialist solutions from...

37:14

The 3 T’s of The Future: Tech, Treasury, and Transformation

Over the past two years, an increasingly dynamic environment has not only accelerated technology development – from quantum computing to blockchain technology, and even the metaverse – but also technology adoption, bridging colleagues and breaking down silos in a remote work world. In this podcast,...

44:02

Monetary Policy Continues to Drive Markets as Ukraine Invasion Weighs on March Meetings

Welcome to the second edition of Liquidity Link Live, your exclusive market analysis provided by Northern Trust Asset Management, one of the world’s largest cash managers. Tune in each month to discover the very latest insights on the UK, Eurozone and US markets. This edition was recorded on the 3rd of...

05:25

Tax Spotlight: How the OECD’s Two-Pillar Solution Impacts Treasury

Aaron Lee and Joseph Lee (DBS Bank) join TMI’s Eleanor Hill to discuss how the OECD’s Two-Pillar Solution aims to address the tax challenges arising from the digitalisation of the economy. Ahead of the 2023 implementation date multinational corporates will have much to consider around these reforms....

24:00