Magic Breakfast announces Transformative Partnership with Bank of America Merrill Lynch


London: Magic Breakfast is delighted to announce a two year partnership with Bank of America Merrill Lynch. It will see the firm’s employees sharing their skills with the charity, and raising funds to provide one million healthy breakfasts to schools in disadvantaged areas of the UK.

Over half a million children in the UK arrive at school each day too hungry or malnourished to learn.* The most important lessons are taught in the morning, so one nutritious Magic Breakfast can unlock up to four hours of crucial learning for a child who would otherwise be ‘running on empty’ and unable to concentrate.

Independent research published by the Education Endowment Foundation and carried out by the Institute for Fiscal Studies, with the support of Magic Breakfast, found that Year 2 children attending schools that offered them a free, nutritious breakfast before lessons boosted their reading, writing and maths by as much as two months over the course of an academic year.**

Bank of America Merrill Lynch will be investing in the life chances of more than two and a half thousand children every school day for two years, not only helping to improve academic and health outcomes, but increasing the likelihood of economic and social mobility for some of the country’s most vulnerable children.

Carmel McConnell MBE, Founder and Chief Executive of Magic Breakfast, said: “I want to thank Bank of America Merrill Lynch’s UK workforce for choosing to support the work of Magic Breakfast at a level which is truly transformative. This ambitious charity partnership will fund over one million healthy breakfasts to UK school children who right now risk missing their classroom learning through hunger or malnourishment. We are passionate about every child having the chance to succeed, and to have the bank alongside, with such strong and sincere commitment, gives Magic Breakfast a massive boost towards ending child classroom hunger in this country, forever.’

Alex Wilmot-Sitwell, president, EMEA at Bank of America Merrill Lynch said, “I’m delighted that our UK employees are supporting Magic Breakfast. From past experience, I know that we will pull out all the stops to raise vital funds to help children access breakfast clubs and nutrition advice. One cannot overestimate the importance of a healthy meal to start the day, and the long term benefits this can bring.”

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