An Interview with Christina Easton, Managing Director, elemenTEL
In this edition, we have diverted a little from our usual ‘My Life in Treasury’ series to feature Christina Easton, owner and managing director of consultancy practice elemenTEL with offices in Seattle, WA and Pune, India. In this interview with Helen Sanders, Editor, Christina outlines some of the elements of her career so far, and shares some of her experiences based on working in treasury in three continents.
How did you come into treasury and what attracted you to the profession?
After college, I spent nine years with a bank that was ultimately acquired by Bank of America in the mid-1990s. Initially, I started in banking, working as an online sales rep then branch manager and investment/insurance specialist in the retail bank, but once I had completed my MBA, I wanted to take on a more demanding role. Subsequently, I moved internally into technology sales, selling treasury management solutions to small and medium-sized enterprises in the metropolitan area of Seattle. I also spent three years with Bank of America working in the UK, where I was involved in cash management sales, covering US multinationals with subsidiaries in Europe, which gave me valuable insights into international corporate treasury, pain points, and solutions. These experiences whetted my appetite, but I wanted to gain more direct, hands-on experience of corporate treasury, and implement the solutions that I had previously been selling.