José Carlos Cuevas de Miguel, Senior Treasury Staff Manager, GE Capital
In addition to his successful career in corporate treasury, José Carlos Cuevas is also well known in his role as Vice President of the Spanish Finance Association (ASSET) and Member of the Board at the European Finance Association (EACT), sharing good practices and representing corporate treasurers’ interests with regulators in both Spain and Brussels.
How did you come into treasury and what attracted you to the profession?
I originally started my career working for the audit firm Coopers & Lybrand (that has since evolved into PwC). In Spain, we don’t have a well-established treasury métier in the way that countries such as the UK and France do, so treasurers typically come from an audit or accounting background, or in the case of smaller companies, the finance director will fulfill this role. This also reflects my career: following roles in accounting and tax for Banque PSA, I moved into treasury in 2001 as the bank’s head of treasury and accounting for Spain and Portugal before ultimately pursuing a career in corporate treasury.
How did your career progress through to the role that you hold today?
In 2006, I moved from the bank to become treasury director for Alstom in Spain and Portugal, which included acting as deputy finance director, managing acquisitions and implementing a new treasury management system. As Spain was one of Alstom’s largest markets, this was an exciting opportunity, and allowed me to explore a wide range of issues and take on a variety of ancillary roles, such as ethics and compliance ambassador.