An SEB Case Study
Web-commerce giant Komplett Group has experienced substantial and rapid growth over recent years, both within its home market of Norway and internationally across Scandinavia. Key to the company’s success is the strength of its service concept, enabling customers to track their online purchases from order to delivery, leading to a high level of trust and customer retention. SEB and Komplett Group joined forces early in Komplett’s lifecycle. Not only does SEB provide working capital services, but the bank also supports Komplett Group across a wide range of advice and support across the company’s complete spectrum of cash, trade and financing needs.
Since listing on the Oslo stock market in 2000, Komplett Group has been rigorous in ensuring that the quality, timeliness and efficiency of its financial reporting and processes exceed stakeholder expectations and provide a benchmark for the retail industry. While strong financial performance is important to every business, whether a small entrepreneurial company or a publicly listed corporation, the board recognised that priorities and demands were changing as the company grew. While customer acquisition remained a vital consideration, building customer loyalty was essential to Komplett Group’s on-going success. Although Komplett Group delisted in 2011, the focus on long-term shareholder value and sustainable growth remains pivotal to its business strategy.