Co-creation as a Source of Practical Innovation
Treasurers are rightly wary of hype around innovation and new technologies, particularly ‘solutions looking for problems’. Co-creation between corporates and banks can help to avoid this pitfall by enabling treasurers to address real pain points with their banking partners. Pierre Fersztand, Global Head of Cash Management, Trade & Payments, explains the BNP Paribas approach to co-creation.
Eleanor Hill, Editor, TMI (EH): What would you say co-creation actually is in BNP Paribas’ view? How would you define it?
Pierre Fersztand (PF): Co-creation has become a priority within our innovation strategy, and is part of BNP Paribas’ DNA. It revolves around the concept of designing and constructing the future of treasury together with our corporate clients.
There is an awful lot that technology can achieve, but we have to be careful that we leverage it to respond directly to clients’ needs. Honestly, I see too many innovations that are technology-driven only, rather than addressing a pain point or corporate requirement. What we are doing through co-creation is truly listening to clients and identifying the most important challenges that we can solve together. With this approach, technology is at the service of clients’ needs, rather than being a self-driven programme.