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Making Membership Services Fit for Purpose

by Emma Edwards, Marketing Director, Fitness4Less

Fitness4Less was founded in 2005 as a pioneer in budget health club services offering a new business model differing from those of existing providers and offering greater flexibility in membership plans for our members. By the nature of our business, we operate within tight margins, so it is essential that we can automate the collection of member subscriptions as far as possible to minimise manual intervention and the need to dedicate administration resources. When the business first started, we researched the market for suitable applications but discovered that there was no single vendor that could support this objective.

Consequently, we used our internal IT resources to develop an efficient collections process, combining a variety of third-party tools. While we were able to manage our own subscriptions, we could not complete the whole process online. We therefore made the decision to work with a Bacs service bureau that had an online solution to which we could route users of our website in order to make payments and set up direct debits.