Cash & Liquidity Management
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Treasury in the crisis: The PwC Global Treasury Survey 2010

The PwC Global Treasury Survey 2010

by Sebastian di Paola and Damien McMahon, PricewaterhouseCoopers

In the 2010 PwC Global Treasury Survey we examine treasury’s reaction to the financial crisis, covering both the initial collapse of liquidity and the economic downturn that followed. Were treasury teams prepared, how effectively did they respond and what are the lessons for the future? With the impact of the crisis thrusting treasurers into the spotlight, how has this attention affected their influence and status within the business and how can they capitalise on the opportunities this presents?

This article contains highlights of the survey. A complete version of the survey report is available directly from PricewaterhouseCoopers.

John F Kennedy once noted that the ‘Chinese use two brush strokes to write the word crisis. One brush stroke stands for danger, the other for opportunity. In a crisis, be aware of the danger, but recognise the opportunity’. Kennedy’s perceptive observation would provide an apt description of the current state of the treasury profession.

Dealing with the crisis, including the impact on funding, liquidity management, commodity price volatility and financial counterparty risk has provided the sternest possible test for treasury teams. Yet it has also brought the work of treasury to the forefront of the boardroom agenda and therefore created a once-in-a-career opportunity to raise the status and influence of the treasury within the business.