Cash & Liquidity Management
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Using Cash and Treasury to Improve Business Performance


by Pierre Fersztand, Global Head of Cash Management, BNP Paribas

Improving business performance is of critical concern during tough economic times, and cash management and the treasury function have a crucial role to play. This article, based on a roundtable from the 2011 BNP Paribas Cash Management University which took place in Paris in December, examines how best to use treasury to aid the smooth running of the business.

The fifth annual BNP Paribas Cash Management University, which attracted more than 160 corporate delegates from around the world, outlined the pivotal role of the treasury team and illustrated how cash management projects have transformed businesses globally. The treasury department has never been more important to its company and liquidity and intraday reporting positions -which are now closely monitored -have become critical to business performance. On the banking side, tight cash management has become fundamental and the more a bank can offer, the more attractive it will be to its customers.