Companies in Western Europe and Central and Eastern Europe are more connected than ever. Many have supply chains that span multiple countries and sales and operations in both regions. As CEE companies move up the value chain and increasingly focus on services, connections between West and East will continue to evolve.
Twenty-five years ago, as Central and Eastern Europe (CEE) emerged from communism (and near economic collapse), an unprecedented opportunity emerged for companies in Western Europe and CEE to forge new connections. By setting up subsidiaries and joint ventures to produce and sell goods, and building relationships with new suppliers, companies have created a truly connected Europe.
For Western European firms, the opening up of CEE provided access to more than 100 million new consumers.