by Alexander Mutter, Head of Trade & Cash Solutions Industry Advisory Team, Global Transaction Banking, EMEA, Deutsche Bank
Deutsche Bank has long recognised that its clients have varying requirements depending on the industry sector they belong to. There is no ‘one size fits all’ solution. Leading commercial banks, in order to stay competitive and to be able to truly serve their clients, need to understand the client’s natural habitat in order to bring to the table a broad range of answers.
Earlier this year, Deutsche Bank started to reconfigure its Trade & Cash Solutions Advisory team to adopt a dedicated industry-oriented advisory approach. The early stages of this process included the appointment of a number of EMEA-wide Industry Advisory Heads.
The approach taken by the bank’s Global Transaction Banking division now mirrors, to some extent, the structure that has long served our corporate finance teams. We see it as a vital move. Why? It’s really all about meeting client demand. They want and need a bank which adopts an advisory-based approach. That can only be achieved if the bank understands the idiosyncrasies and specific needs of their industry.