Scale for Growth: Using Data as the Corner for Finance Transformation


In partnership with Coupa

This video is a recording of a live event that took place on Tuesday 30th November 2021

Many organisations face challenges in managing spend, payments, and cash effectively due to siloed processes and datasets across multiple departments. Coupa’s Senior Director of Product Marketing, Ulrika Haug, sits down for a fireside chat with Kim Estes, Vice President, Accounting, The Knot Worldwide, to discuss The Knot WW’s finance transformation journey and how breaking down silos and replacing legacy systems enabled The Knot to:

  • Gain greater visibility into and took control of their spend
  • Increased efficiency by automation and elimination of the manual processes
  • Achieve greater internal controls with a single source of truth


  • Kim Estes, Vice President, Accounting, The Knot Worldwide
  • Ulrika Haug, Sr. Director, Product Marketing, Coupa


  • Ben Poole, Editorial Team, TMI